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Marketing ManagerMarketing Manager CV example (2026)
A marketing manager CV leads with a summary that names your channel mix and the growth numbers you own, then experience where every bullet pairs a channel with a metric (CAC, ROAS, MQLs, organic traffic). Recruiters filter hard on platform names — Google Ads, HubSpot, GA4 — so a tools section is not optional. Creative flair belongs in the results, not the layout: keep the format single-column and let '+142% organic traffic' do the talking.
What recruiters scan for in a Marketing Manager CV
- 1Channel-level numbers: ROAS, CAC, conversion rate, pipeline sourced
- 2Named platforms: Google Ads, Meta, HubSpot, Salesforce, GA4, SEMrush
- 3Budget scope — how much spend you actually managed
- 4Team and agency management for manager-level roles
Example Marketing Manager CV
A condensed but realistic example — note how every bullet pairs an action with a number, and how tools and methods are named exactly. Details are fictional.
Laura Fitzgerald
Marketing Manager · Demand Generation
Dublin, IE · laura.fitzgerald@email.com · linkedin.com/in/lfitzgerald
Summary
Marketing manager with 7 years in B2B SaaS demand gen. Currently managing a €90k/month budget across paid search, paid social, and lifecycle email; grew sourced pipeline 61% year over year with a team of three.
Experience
Marketing Manager, Demand Generation
2022 – present
Klarity Software (B2B SaaS)
- Own a €90k/month budget across Google Ads, LinkedIn Ads, and Meta; grew marketing-sourced pipeline 61% YoY while holding CAC flat.
- Rebuilt lifecycle email in HubSpot (12 automated journeys); trial-to-demo conversion up from 6% to 9.5%.
- Launched an SEO/content program with two writers; organic signups +142% in 12 months (GA4, Search Console).
- Manage a team of three plus a paid-media agency; introduced weekly CAC/payback reporting to the exec team.
Digital Marketing Specialist
2018 – 2022
Brightpath Recruiting
- Ran Google Ads and Meta campaigns (€25k/month); cut cost per qualified lead 34% through landing-page CRO tests.
- Built attribution reporting in GA4 + Salesforce that reallocated 20% of spend to the highest-payback channel.
Skills
- Google Ads / Meta Ads / LinkedIn Ads
- HubSpot & Marketo automation
- SEO & content strategy
- GA4, Search Console, SEMrush
- Salesforce CRM
- CRO & A/B testing
Education
BA Marketing, Dublin City University, 2018
ATS keywords for Marketing Manager roles
These terms appear most often in Marketing Manager job descriptions and carry the most ATS score weight. Make sure the ones you can honestly claim appear in your CV — in the exact phrasing.
- 1Google Ads and Meta Ads campaign management
- 2SEO and content marketing strategy
- 3Marketing automation (HubSpot, Marketo)
- 4CRM management (Salesforce)
- 5Conversion rate optimisation (CRO)
See how your Marketing Manager CV scores
An example shows the target — the free ATS checker shows your distance from it: score, keyword gaps, and the fixes ranked by impact. And when you're applying to a specific job, the AI Adapt flow rewrites your CV against that exact posting — honestly, without inventing experience. $4 to download.
Marketing Manager CV FAQ
What numbers should a marketing manager CV show?
Budget managed, pipeline or revenue sourced, CAC/ROAS trend, and one or two channel-specific wins (organic traffic growth, email conversion lift). A marketing CV without numbers reads as a coordinator CV regardless of the title.
Should I list every marketing tool I've used?
List the platforms the target JD names plus your daily stack — roughly 8-12 tools. ATSes score exact names ('HubSpot', not 'marketing automation platforms'), but a 30-tool dump signals shallow familiarity.
How do I position agency experience for an in-house role?
Translate client work into one accountable narrative: pick 2-3 clients, state the budget and the outcome you owned, and frame breadth as multi-industry testing experience. In-house hiring managers worry about ownership — show you carried a number.
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